Canyon Ranch Resort & Spa

THE VISION:

When Canyon Ranch, a brand synonymous with beauty, science and wellness, wanted to create their own skin care line, they knew they’d need a partner who shares their values and has proven experience in natural, high-end skin care. That’s why they tasked LATHER to develop a product that meets the luxury standards of their guests and drives greater retail sales opportunities.

THE STRATEGY:

Create products that reflect the principles of Canyon Ranch — clean, natural and effective formulations featuring innovative, beneficial and press-worthy ingredients such as chia and dilo oil, and extracts found within Canyon Ranch’s areas of operation
Source ingredients in an environmentally-responsible manner
Design retail-worthy packaging that conveys understated elegance. All merchandise needs to reflect Canyon Ranch’s level of luxury while still being approachable. Develop componentry that is eye-catching, easy to use and informative to the user.
Secure local relationships around the world that offered sustainable sourcing under fair trade principles.

THE RESULTS:

Debuting in Spring 2016 at Canyon Ranch properties, spas, cruise ships and website, retail sales have successfully seen month-over-month exponential growth
Global rollout of the collection took place at Canyon Ranch’s new location in Turkey in Summer 2016
On-going development of line extensions, resulting in a comprehensive line of more than 32 products to date.
New collection has been lauded by beauty, spa and luxury travel editors and featured in American Spa, Shape and The Robb Report.